Improve advertising
Understand paid-media efficiency, targets and acquisition economics before increasing spend.
Business and marketing calculators with visible formulas, thoughtful explanations and scenario testing — so the number comes with context.
Choose the business decision first, then move through the metrics that help explain it.
Understand paid-media efficiency, targets and acquisition economics before increasing spend.
Pressure-test margins, pricing and break-even assumptions before changing an offer.
Connect order value, conversion performance and customer economics to store decisions.
Model acquisition, recurring revenue and growth scenarios with clearer assumptions.
Eight focused groups make the library easier to navigate without turning it into a wall of tools.
Plan, measure and improve paid advertising performance across search, social and display campaigns.
Understand margins, pricing, discounts, revenue and break-even points with straightforward business calculations.
Measure ecommerce performance, order economics, marketplace costs and store growth without spreadsheets.
Calculate engagement, creator performance, sponsorship economics and social campaign efficiency.
Estimate organic growth, content performance and SEO economics using practical marketing metrics.
Measure list performance, campaign efficiency and customer communication metrics.
Price services, understand utilization and protect project profitability for agencies and independent professionals.
Model growth, recurring revenue, acquisition economics and business runway with simple inputs.
Calculate return on ad spend from campaign revenue and advertising cost.
Open calculator → Break-Even ROAS CalculatorFind the ROAS required to cover advertising cost at a given gross margin.
Open calculator → CPC CalculatorCalculate average cost per click for a paid campaign.
Open calculator → Customer Acquisition Cost CalculatorCalculate customer acquisition cost from sales and marketing spend.
Open calculator → Customer Lifetime Value CalculatorEstimate gross-margin customer lifetime value from order value, purchase frequency, lifespan and gross margin.
Open calculator → Net Profit Margin CalculatorCalculate net profit margin as a percentage of revenue.
Open calculator →Every tool is paired with the information needed to judge the result rather than simply display it.
See the arithmetic and input definitions.
Understand how the formula behaves.
Connect the result to the decision.
Compare a second scenario instantly.
Business metrics are only as useful as the definitions behind them. Borkish documents formula logic, validation, rounding and important limitations so the result supports judgement instead of replacing it.
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